Well two months in and I’m afraid to say 2013 isn’t a patch
on the momentous year that was 2012; as expected I suppose. With only a 2013
Rugby League World Cup in England to look forward to, for all those hardcore
fans of the 13 man code. Just to try and cheer everyone up from a sporting
point of view I thought I would try and put a bit of Salsa in your future and
remind everyone that we have a Brazilian double coming up - the 2014 World Cup
and 2016 Olympic Games in Rio.
In preparation for these great two years in their sporting
history, as well as building some striking new stadiums, the Brazilians are adding
something a little extra in a very subtle way. They would like the millions of
tourists visiting their shores to learn more about the cities and positive
traits, using the modern technology of QR Codes and smart phones, with
traditional building methods of black and white mosaic pavements.
Rio de Janeiro began installing a series of QR code patterns
onto its pavements on Friday 25 January, starting at Arpoador by Ipanema Beach.
In scanning the pavement QR code, the user will be diverted to a tourist
information website which lists details about the area where they are standing,
including a Google Map so they can find their way about. It’s definitely a
great concept for modern day signage that has no language barriers and still
manages to maintain its strong cultural roots. So no need for any large notice boards
to spoil the view - simple yet brilliant!
World Cup 2014 - Olympics 2016 - Design - Architecture - QR Codes
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